Do you believe in magic?

Bethan Turner (Mustard Research)

Click here to access the slides

Click here to access the slides

Do you believe in magic? Maybe, maybe not. Do you believe in magical analyses when it comes to your research? Definitely not. And you shouldn’t. Statistical models are so often seen as “black box” analysis techniques where, perhaps due to a lower level of understanding, researchers often accept results without questioning. On the flip side, statisticians are often completely unaware of the research context of data, and accept them from researchers without questioning. Here, I explain why this can be the beginning of the end for your insights.

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