Quantitative

Surveys, synthetic data, statistics and weighting.

NewMR Chatbot Experiment Video & Slides NewMR Chatbot Experiment Earlier this year 2019, #NewMR and Wizu partnered to conduct an experiment with a chatbot. For our experiment,… 5 April 2019 NewMR Chatbot Experiment – Threats & Opportunities Facing Market Research Event NewMR Chatbot Experiment – Threats & Opportunities Facing Market Research Webinar, Thursday 4 April, 11 am London Time The event has been broadcast, we will share the slides… 4 April 2019 Challenges in the workplace Video & Slides Challenges in the workplace Kristin Luck shares the results of research conducted by WIRe looking into the issues surrounding gender and employment… 10 March 2019 Office Productivity: Creating Brain Friendly Environments Video & Slides Office Productivity: Creating Brain Friendly Environments Every person loves being in nature. Natural sights and sounds attend to our psychological and physiological needs, promoting… 9 March 2019 Insights from Nonconscious: Marketing That Talks Implicitly Video & Slides Insights from Nonconscious: Marketing That Talks Implicitly Are your research methodologies convenient for measuring what people see, think and feel apart from what they say?… 9 March 2019 52 Things We Wish Someone Had Told Us About Customer Analytics Video & Slides 52 Things We Wish Someone Had Told Us About Customer Analytics Mike Sherman shares excerpts from his book, 52 Things We Wish Someone Had Told Us About Customer Analytics,… 7 March 2019 The power of a brand’s distinctive assets to ensure market growth Video & Slides The power of a brand’s distinctive assets to ensure market growth Alica Arnould and Glaucia Marques, of System 1 (formerly Brainjuicer) on Singapore, discuss the power of a brand’s… 7 March 2019 Disinformation – The Game Changer in Market Research and Brand Communication Video & Slides Disinformation – The Game Changer in Market Research and Brand Communication Disinformation achieved its goal. It shook faith in official sources, and destabilized conventional forms of communication. One would… 6 March 2019 The magical power of play Video & Slides The magical power of play One of the biggest challenges in market research is to motivate participants for research. Studies have confirmed that… 5 March 2019 The Next Evolution In Surveys: AI, Chatbots and The Power of Conversations Video & Slides The Next Evolution In Surveys: AI, Chatbots and The Power of Conversations Traditional online surveys have become stale and a new chatbot survey revolution is on the horizon in 2019.… 5 March 2019 Living and Breathing Quit-Smoking Journeys: Using online communities and behavioural economics to reduce adult smoking in Greater Manchester Video & Slides Living and Breathing Quit-Smoking Journeys: Using online communities and behavioural economics to reduce adult smoking in Greater Manchester Mustard was commissioned by the Greater Manchester Health and Social Care Partnership to conduct research on smoking behaviours… 5 March 2019 The Who, What, Why and When of 2019’s Consumers Video & Slides The Who, What, Why and When of 2019’s Consumers In this session, Jeff Tsui, Managing Director of Lightspeed Greater China, shares information on The Who, What, Why… 3 March 2019