Guides & How-tos

Practical how-to guides for researchers.

AI Moderation in Pharma: IDIs with B2B Healthcare Experts in Days Blog AI Moderation in Pharma: IDIs with B2B Healthcare Experts in Days When a new pain relief product sees a slower-than-expected start, there’s no time to wait for traditional research… 16 September 2025 Major update on mobile market research Blog Major update on mobile market research For a few years there have been relatively few new findings about mobile market research. We have seen… 23 July 2017 An Introduction to Market Research Tables – Request for Feedback Blog An Introduction to Market Research Tables – Request for Feedback Most market research textbooks (for example Malhotra) do not really cover the sort of tables we use in… 28 October 2016 5 Rules for How to Chair a Conference or Webinar Blog 5 Rules for How to Chair a Conference or Webinar OK, to some extent I am going to stick my neck out here, and I would love to… 12 August 2016 Two key challenges to measuring the ROI of social Blog Two key challenges to measuring the ROI of social Want to know how you should be evaluating social media campaigns? Do you want to know how to… 16 February 2015 The use of tense in writing up market research results Blog The use of tense in writing up market research results This blog post has been written as part of a project I am working on to produce a… 4 January 2015