Understanding Synthetic Data: Methods, Tools, and Best Practices
This course, taught by Ray Poynter and Will Poynter, provides an in-depth exploration of synthetic data, covering its generation, applications, and ethical considerations. Participants will learn how synthetic data can be used with quantitative and qualitative research, and how to evaluate and implement it.
This course is designed to equip participants with the skills needed to integrate synthetic data into their research strategies effectively. Attendees will receive a copy of the slides and session recording.
Click here to access the slides.
The State of AI in Market Research and Insights in 2025 with Full Q&A
Ray Poynter, NewMR & Tanya Berlina, Yasna.ai reveal the findings from a new, international study, looking into how AI is shaping the global research scene.
AI Moderation in Pharma: IDIs with B2B Healthcare Experts in Days
When a new pain relief product sees a slower-than-expected start, there’s no time to wait for traditional research cycles. For large OTC and personal care manufacturer, a global leader in consumer health, every day counted — especially with advertising already in full swing.
This case study explores how an OTC brand responded to early sales pressure with speed and precision. Using an AI-powered research tool yasna.ai, they engaged both consumers and the notoriously hard-to-reach pharmaceutical technical assistants (PTAs) in just 10 days — a timeline that would normally take at least six weeks.
About NewMR
NewMR organises online events, this website & the LinkedIn NewMR group. NewMR is owned and operated by The Future Place and managed by Ray Poynter.
NewMR partners with ResearchWiseAI to provide training courses and a range of AI-assisted tools.
To read our Data Privacy and GDPR statement, click here. Keep in touch by signing up to our mailings. NewMR.org is funded by donations & sponsorship.
Our sponsors are: Hello Ara, Platform One, Fuel, Indiefield, Enghouse, Infotools, QuestionPro, YouScan, Yasna.