The material below is an excerpt from a book I am writing with Navin Williams and Sue York on Mobile Market Research, but its implications are much wider and I would love to hear people’s thoughts and suggestions. Most commercial […]
Most market researchers (IMO) who use Twitter do so with the #MRX tag, with the #NewMR, #ESOMAR and #AMSRS tags a little way behind. Indeed Vaughan Mordecai has recently posted an interesting analysis of #MRX contributor and content – and […]
Every week we seem to get a new report saying that Twitter, or Pinterest, or instant chat apps have knocked Facebook off its perch as the number one social media platform in the West, especially amongst younger people. One day […]
For several years, when teaching presenting, I have been asking people to stand when they present and to adopt ‘high power’ body positions and avoid low power positions, for example not crossing your arms and legs, and not standing sideways […]
Yesterday, at the BAQMaR Conference, the Fringe Factory launched its study into what young graduates are looking for in an industry and what is their perception of market research. The Fringe Factory surveyed over 1800 graduates across nine countries. The […]
We are all familiar with the phrase that correlation is not the same as causality, but we also know that in many cases correlation is a really good indicator that something is important – so how do we judge how […]
In collaboration with other authors we have produced an initial draft of the chapter on Mobile Market Research, for the ESOMAR book Answers to Contemporary Market Research Questions, and we are seeking feedback. The video below shows Sue York’s presentation […]
Posted by Nikki Lavoie, Chief Commercial Officer, Sky Consulting, France. We know that research participants sometimes cannot or will not be honest in their responses. We know about behavioral economics. We know all the things to say to encourage open […]
Post by Sally Joubert, founder and CEO of Luma, Australia. The Biggest Threat We become irrelevant. If we don’t attract, train and develop the business leaders and thinkers of the future we will become the “typing pool” of 2010s. Businesses […]
Posted by Karen Schofield Innovations Director at Join the Dots, UK. If you ask a consumer walking out of a supermarket why they’ve got so much junk food in their trolley (admittedly, you might want to rephrase that rather than […]
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