NewMR Update – All about social media
This post is an online version of the NewMR mailing from w/c 26 April – plus some extra nuggets. This week our NewMR mailing is focusing on social media, including upcoming events and social media resources. But first a couple of announcements: The recording of Mark Earls’ webinar is available from our Play Again page, see http://bit.ly/NewMR_61 We have started a series of blog posts in conjunction with companies supporting NewMR and the first one “What’s special about MESH” is available at http://bit.ly/NewMR_71 Social Media This week we are focusing on social media, covering a range of events and resources. Upcoming Events In terms of upcoming events, NewMR has three events focusing on social media: Measuring Not Counting – Webinar, 15 May (11am London time), Fran Cassidy explains how to measure the ROI of social media campaigns, drawing on the #IPASOCIALWORKS case studies, looking at examples such as O2, IKEA, Philippines Tourist Board, and the New Zealand bank ASB. Fran will also cover the recently published Guide to evaluating social media campaigns – produced by a joint group that included advertisers, marketers, researchers, Facebook, and Twitter. Click here to register http://bit.ly/NewMR_72 Social Media Research in 2015 – Webinar, 28 May […]