Radio NewMR – Kajoli Tankha
Ray Poynter chats with Kajoli Tankha, Senior Director, Consumer Product, Retail and Growth Research at Microsoft about ‘managing a research team in a hybrid world’.
Trade-offs vary from one culture to another
Ray Poynter looks at why we should our gut against data, and sees the power of culture versus strategy.
Why is market research important? Here are five reasons
Ray Poynter sets out five reasons that explain why marketing research is important.
The Follow Up – a key part of communicating insights
Ray Poynter shares his advice on why and how you should follow up you insight reports and presentations.