Council Notes, 27-28 February 2020 – Amsterdam
Here is Ray Poynter’s feedback from the February 2020 meeting of the ESOMAR Council.
What is brand authenticity?
What is brand authenticity? Post by Ray Poynter highlighting the three elements of authenticity.
What have ten years of webinars taught us about Market Research and Insights?
NewMR have been running an online Festival of market research since 2010. Read what the last ten years have taught us.
Want to answer a research question? Start by finding out what is already known
When seeking to answer a question one key, first step is to assess what is already known. In this post Ray Poynter provides advice on 6 things to look out for.
Why do researchers use rating scales and why do they sometimes work?
When people buy goods or services they do not typically rate them, so why does market research use rating scales? Ray explains why and how they are used.
Tips for searching for research and insight topics via Google
One of the key ways we find information today is by ‘googling it’. In this post Ray Poynter shares some tips on how to be more efficient when searching for information.
The Five Whys – A Tool For Every Researcher’s Toolbox
The five whys is a well-established technique to help you find the real, underlying, root cause of a problem.
Six things market researchers and insight professionals need to be doing in 2020
Ray Poynter shares 6 things he thinks researchers and insight professionals should be doing in 2020.
Generation Digital Detox?
Guest post by Edward Appleton, 29 November 2019 Millennials, Gen Z – totally hooked on Social Media, chatting, sharing, smartphone obsessed, with less and less time for the “real world”. True or false? If you have a teenager in the […]
10 Tips for writing blogs and articles
Ray Poynter shares 10 tips for anybody who wants to write blogs or articles.