Two of the hottest topics at the moment are Automation (especially developments utilising Artificial Intelligence) and Agile Research. Separately, they are both interesting, but the key story is the way they interact and the role that automation has in facilitating […]
Conjoint Analysis is used when a brand wants to know how important different elements of a decision are. We know from neuroscience that people (people like you and me) cannot put numeric values to how important is, say, flying direct […]
Guest Post by Daniel Fazekas from Bakamo.Social Around this time last year Ray Poynter invited researchers to a “collaborative review of social media research”. The idea was to showcase social media research to the MRX community.. The findings across all […]
This is one of the questions I sometimes ask when I am consulting to a new start-up, particularly one who thinks they are going to ‘disrupt’ the market in one year. In many cases I may have doubts about how […]
Most weeks there is something in the MR media about a new force for disruption, which is often followed by somebody else saying ‘that is not disruption, it is X’, where X tends to be one of ‘Hype’, ‘Same old, […]
In Western society, fears and concerns about automation creating job losses and social disruption date back, at least, to the early 19th Century and the Industrial Revolution. In 1811 the UK saw the rise of the Luddites, protestors who were smashing […]
This is a guest post by Stephen Paton who attended (and spoke at) the recent MRMW APAC conference in Kuala Lumpur. Wow that was quick! It seems like the work year was just beginning and here we are with conferences under […]
I am lucky to attend a large number of conferences each year and at most of these conferences there is a trade-show or exhibition area. With a few notable exceptions many of the companies exhibiting at these shows are selling […]
This post was written in response to a session at the MRS Conference in London where, earlier today, a panel was discussing AI (artificial intelligence) and seemed to have a mind-boggling degree of complacency about the impact of AI on […]
Last week, I shared my 5 top tips for things I think market researchers should do in 2016, as my closing keynote at IIeX Amsterdam. These tips were both a response to the ideas presented at the IIeX Conference and […]
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