Are ESOMAR’s Plans for Three-year Terms a Threat to Member Interests?
Discussion by Ray Poynter in September 2016 of ESOMAR’s thoughts about 3-year terms for members of Council
3 Key Problems that Hold Innovative MR Companies Back
There are three key challenges for any company trying to operate at the cutting edge of market research and insights: Money – until the revenues come in there are bills to pay, and without some money coming in it is […]
The key areas of innovation in Market Research in 2017?
In February next year, I am, once again, curating and co-chairing IIeX Europe. We are currently putting the structure together and will be issuing a call for speakers and contributions shortly. For the last few years IIeX has been at […]
5 Rules for How to Chair a Conference or Webinar
OK, to some extent I am going to stick my neck out here, and I would love to hear alternative opinions. I am lucky in that I have chaired hundreds of sessions at conferences, webinars and workshops, with audiences ranging […]
Automation the Driving Force Behind Agile Research
Two of the hottest topics at the moment are Automation (especially developments utilising Artificial Intelligence) and Agile Research. Separately, they are both interesting, but the key story is the way they interact and the role that automation has in facilitating […]
What is Conjoint Analysis?
Conjoint Analysis is used when a brand wants to know how important different elements of a decision are. We know from neuroscience that people (people like you and me) cannot put numeric values to how important is, say, flying direct […]
Stepping Outside our Comfort Zone – re:publica, Berlin, 2016
Guest Post by Daniel Fazekas from Bakamo.Social Around this time last year Ray Poynter invited researchers to a “collaborative review of social media research”. The idea was to showcase social media research to the MRX community.. The findings across all […]
If you had a great product and gave it away for nearly free, how long before you would have a big customer base?
This is one of the questions I sometimes ask when I am consulting to a new start-up, particularly one who thinks they are going to ‘disrupt’ the market in one year. In many cases I may have doubts about how […]
In Market Research, what do we mean by ‘Disruption’?
Most weeks there is something in the MR media about a new force for disruption, which is often followed by somebody else saying ‘that is not disruption, it is X’, where X tends to be one of ‘Hype’, ‘Same old, […]
The Paradox of Automation and Increased Employment
In Western society, fears and concerns about automation creating job losses and social disruption date back, at least, to the early 19th Century and the Industrial Revolution. In 1811 the UK saw the rise of the Luddites, protestors who were smashing […]