News Update! Lenny Murphy and GreenBook have joined the project, which means the contributors to the project will be able to reach even more people with the results and it means Lenny Murphy will be involved in steering the project […]
Over the last 20 years the understanding of what communicating market research results means has changed. It used to be something that described what the researcher delivered. Today, the focus is on what is understood and what actions result from […]
Posted by Ray Poynter, 6 April 2015 ‘What is an insight?’ and ‘What’s the difference between a finding and an insight?’ are two questions I am often asked. Typical definitions of insight in the context of marketing and market research […]
Guest blog by Mark Earls, who will be presenting a webinar on this topic on Thursday April 16 – click here to register. Boom time The last decade has been boom-time for insights professionals who embrace innovation. Whereas back in […]
Guest Post by Fiona Blades & John Griffiths When was the last time you described a market researcher as brave? We are not firefighters, soldiers, or disaster relief workers. Yet, market researchers are performing acts of bravery that also deserve […]
Social Media in 2015 – a collaborative review This post announces a collaborative review of social media research and it is also an open invitation for people and organisations to take part. Objective To examine and highlight the benefits that […]
Once again I have heard of somebody claiming that there is a useful difference between the terms marketing research and market research. However, there is not a useful distinction between these two terms. The meaning of words is determined not […]
VUCA is a term that we are going here a lot over the next few years, it is a term that goes to the heart of paradigm shifts in the world that require changes in how we deal with our […]
In a recent NewMR LinkedIn conversation I asked what people thought the MR buzzwords for 2015 will be. This generated a great debate with 64 comments to date. This post is a review of the comments and some thoughts about […]
Imagine that we’re looking at the sales data for 1000 new products launched in the last two years in the snack food market. Let’s assume that 100 of them have been market successes, and 900 have to some extent failed. […]
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