One of my favourite social media/listening books is Stephen Rappaport’s Listen First!, so I was delighted when his new book ‘The Digital Metrics Field Guide’ was announced, and even more delighted to get a copy to review. The book has […]
I have just finished listening to a great presentation by Suz Allen (R&D Director Sensory & Consumer Science Asia Pacific & International, Campbell Arnott’s) talking about how suppliers and clients can work together better (you can access the recording and […]
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” is one of the most commonly quoted comments about advertising, being variously attributed to John Wanamaker and William Lever. Perhaps as a consequence, […]
OK, let’s get one thing clear from the outset; I am not saying social media mining and monitoring (the collection and automated analysis of quantitative amounts of naturally occurring text from social media) has met with no success. But, I […]
Last week Jeffrey Henning gave a great #NewMR lecture on how to improve the representativeness of online surveys (click here to access the slides and recordings). During the lecture he touched lightly on the topic of calculating sampling error from […]
Posted by Ray Poynter, 1 April 2014 I am currently at an academic conference on mobile research in Cyprus, a WebDataNet event. I am a keynote speaker and my role is to share with the delegates the commercial market research […]
I am a fan of books on presenting, especially good ones, and this new book by Carmine Gallo, TALK LIKE TED – The 9 Public-Speaking Secrets of the World’s Top Minds, is definitely a good one. The approach Gallo has […]
After a week in Singapore, a week split between Hong Kong, Shanghai, and Tokyo, the final week of my Vision Critical Asia Pacific tour finished with client-focused events in Auckland, Melbourne, and Sydney. The complex picture of Asia Pacific suggested […]
Last week I wrote about my week in Singapore, with Vision Critical and MRMW. This week I exchanged the warmth of Singapore for the distinctly more chilly streets of Hong Kong, Shanghai, and Tokyo. Monday and Tuesday were spent in […]
This post is written as I reach the end of the first week of a three week Vision Critical trip to the Asia Pacific Region. For the last few years I have been spending about ten weeks a year in […]
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