To read the Japanese version of this post (from Mr Ryota Sano) click here. Posted by Ray Poynter, 19 April 2018 On the flight back from Australia to the UK, I read Evette Cordy’s new book Cultivating Curiosity: How to unearth […]
To read the Japanese version of this post (from Mr Ryota Sano) click here. Post by Ray Poynter, 28 March 2018 Ben Blatt’s book, Nabokov’s Favourite Word Is Mauve is a good read, and a read I would recommend to any […]
Post by Ray Poynter, 12 March 2018 For anybody interested in the current hype around Bitcoin, blockchain and smart contracts, I would recommend reading David Gerard’s book ‘Attack of the 50 Foot Blockchain’ (many thanks to Richard Young for recommending […]
I have just read The Culture Map by Erin Meyer and it has excited me more than anything I have read for several years (since Chip and Dan Heath’s Made to Stick in 2007). If you work internationally or if […]
Most market research textbooks (for example Malhotra) do not really cover the sort of tables we use in market research. The main reason being that there is almost no academic justification for the way we market researchers use tables. We […]
Market research is an applied discipline; its core purpose is to help organisations make better decisions. When the needs of the organisations change then market research needs to change to, to ensure it remains relevant. I’ve been involved in market […]
This is a guest blog post from Stephen Paton, Manager Insights AGL, who attended the recent MRMW Conference in Singapore. I was lucky enough to attend and present at the recent Merlien Institute’s Mobile Research Mobile World (MRMW) Asia Pacific […]
Guest blog by Mark Earls, who will be presenting a webinar on this topic on Thursday April 16 – click here to register. Boom time The last decade has been boom-time for insights professionals who embrace innovation. Whereas back in […]
This blog post has been written as part of a project I am working on to produce a series of short books that will act as guides to different aspects of market research. The specific post looks at two key […]
I have become a fan of The Curve. The Curve is a book by Nicholas Lovell, but it is also a business idea, a presentation, a website, and an opportunity to understand how to make money in a world where […]
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