For a few years there have been relatively few new findings about mobile market research. We have seen the share of online surveys completed via mobile increasing and we have seen the number of mobile only studies (studies that require […]
The post below is a guest post from Will Poynter, lead engineer at CLOSER Discovery, based in the UK. Space is big. Really big. You just won’t believe how vastly, hugely, mind-bogglingly big it is. – Douglas Adams And now data […]
The post below is a guest post from Will Poynter, lead engineer at CLOSER Discovery, based in the UK. There is a common misconception that open data means making data public. This is one, very narrow, way of opening up data. […]
The APAC (Asia Pacific) region’s two New Years are relatively close together this year, Western New Year on January 1 and Chinese New Year on January 28. So, this seems like a good moment to ask various people from the […]
Posted by Ray Poynter, 11 January 2017 The researcher and author Philip Tetlock has been researching predictions since the 1980s and has concluded that most predictions fail, that most experts do worse than a chimp with pin (i.e. worse than […]
I have just published Five Market Research Trends for 2017, covering issues that I think will be important over the next year. So, it seemed only fair to look back to this time last year to see how my previous […]
At this time of year our thoughts turn to what will excite and challenge us in 2017. Here are my five top picks. Automation This has been one of the key trends for the last couple of years, although much […]
For me the concept of the driverless car exists in my mind as two contradictory elements. Firstly, it exists in my science fiction loving mind, as a key element, along with jetpacks, hover cars, and everybody being slim enough to […]
There are three key challenges for any company trying to operate at the cutting edge of market research and insights: Money – until the revenues come in there are bills to pay, and without some money coming in it is […]
In February next year, I am, once again, curating and co-chairing IIeX Europe. We are currently putting the structure together and will be issuing a call for speakers and contributions shortly. For the last few years IIeX has been at […]
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