Guest post by Tom de Ruyck of InSites Consulting and Belgian research association BAQMaR. Discover the different Futures of Market Research, Marketing & Business in one day! Learn, network, play, discuss… and go home with a fresh view on Your Future! […]
Everybody is talking about ‘insight instead of data’ and ‘storytelling instead of tables’, but how do we find and communicate the insight that everybody is talking about? These six tips on how to find and communicate the insight are drawn […]
Most of the timetables in the station office were happy to be timetables. They prided themselves on being comprehensive, on being up-to-date, and easy to read. They worked hard to add symbols for things like buffet cars, cycle racks, and […]
I have just finished an extended visit to Japan where I was lucky enough to be involved in a wide range of projects aimed at energising and advancing insight and market research. I am looking forward to sharing the benefits […]
Posted by Ray Poynter, 6 April 2015 ‘What is an insight?’ and ‘What’s the difference between a finding and an insight?’ are two questions I am often asked. Typical definitions of insight in the context of marketing and market research […]
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