Category: Market Research

post image Blog Two disruptive ideas for a disruptive conference This year’s MRS conference looks to be the most unsettling for years. The conference includes a range of… 12 March 2013 post image Blog Is it a bad thing that 80% of new products fail? Posted by Ray Poynter, March 2013 In a recent LinkedIn discussion, one contributor suggested that 80% of new… 7 March 2013 post image Blog A Short History of Mobile Marketing Research Navin Williams and I are creating an MMR (mobile marketing research) module for the University of Georgia’s MRII’s… 1 March 2013 post image Blog Is it auto-qual, we-qual, mass-qual, or crowdsourced qual? There is a growing trend for researchers to recruit customers/consumers/citizens to collaborate in the research process. One example… 26 February 2013 post image Blog Is Neuromarketing looking in the wrong place? I was interviewed yesterday for an article that will appear in the new quarterly MRS magazine (now that… 22 February 2013 post image Blog Some of my favourite blogs I have just finished running several training sessions on quant research, social media, statistics and presenting and I… 15 February 2013 post image Blog Mobile Research in a Mobile World I spent Wednesday last week chairing the first day of the MRMW conference in Kuala Lumpur, a well-attended… 2 February 2013 post image Blog How much accidental MMR is happening? At the moment I am working on two exciting projects with Navin Williams looking at mobile market research… 26 January 2013 post image Blog When to randomise an answer list? One of the questions I get asked fairly often is when should an answer list, in a survey,… 16 January 2013 post image Blog What people want from NewMR? At the moment, NewMR is running a survey asking the #NewMR community, amongst other things, what they would… 11 January 2013