Most market research textbooks (for example Malhotra) do not really cover the sort of tables we use in market research. The main reason being that there is almost no academic justification for the way we market researchers use tables. We […]
Last week I had was invited to have a play with the 1Q.com system, an innovative and new alternative for market researchers and marketers. 1Q.com is a panel, currently with a North American focus, that operates via consumer’s phones. Like […]
Discussion by Ray Poynter in September 2016 of ESOMAR’s thoughts about 3-year terms for members of Council
There are three key challenges for any company trying to operate at the cutting edge of market research and insights: Money – until the revenues come in there are bills to pay, and without some money coming in it is […]
OK, to some extent I am going to stick my neck out here, and I would love to hear alternative opinions. I am lucky in that I have chaired hundreds of sessions at conferences, webinars and workshops, with audiences ranging […]
Two of the hottest topics at the moment are Automation (especially developments utilising Artificial Intelligence) and Agile Research. Separately, they are both interesting, but the key story is the way they interact and the role that automation has in facilitating […]
Conjoint Analysis is used when a brand wants to know how important different elements of a decision are. We know from neuroscience that people (people like you and me) cannot put numeric values to how important is, say, flying direct […]
Guest Post by Daniel Fazekas from Bakamo.Social Around this time last year Ray Poynter invited researchers to a “collaborative review of social media research”. The idea was to showcase social media research to the MRX community.. The findings across all […]
This is one of the questions I sometimes ask when I am consulting to a new start-up, particularly one who thinks they are going to ‘disrupt’ the market in one year. In many cases I may have doubts about how […]
Most weeks there is something in the MR media about a new force for disruption, which is often followed by somebody else saying ‘that is not disruption, it is X’, where X tends to be one of ‘Hype’, ‘Same old, […]
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