New Face: Voxter
As a service to startups, NewMR has offered to post a single announcement from new startups to help people hear about them. You can read more about the scheme here. The post below was written by the company. NewMR does not […]
What is the difference between Qualitative and Quantitative Research?
[Sorry, this is a really long post, but I have been asked several times to explain the key differences between qual and quant. Here is my attempt to do that, but I would really appreciate comments from others.] Quite often […]
Social Media Research shows Market Research is too inward looking
Ray Poynter and Lenny Murphy Earlier this year, NewMR and GreenBook set a challenge for the providers of social media research to highlight the strengths of social media research. Six companies took up our challenge and you can access their […]
Social Media Research Reveals Market Research Concerns
This is the second post that relates to the GreenBook/NewMR collaborative evaluation of social media research. This post relates to analysis conducted by Susan Bell Research. At the bottom of this post is a link to the other posts in […]
Research Motivations and Engagement in an Online Era
Guest post from Paul Hudson of FlexMR. Paul Hudson, CEO & Founder of FlexMR, a research agency based in the UK. Paul has over eight years of market research experience. A regular guest speaker at AQR and ICG events, Paul is […]