This is the third post that relates to the GreenBook/NewMR collaborative evaluation of social media research. This post relates to analysis conducted by TNS. At the bottom of this post is a link to the other posts in the series. […]
As part of the NewMR/GreenBook Social Media project Bakamo Social have produced an analysis that looks at the differences between the market research industry and two other comparable industries, Management Consultants and Advertising. Click on the image below to read […]
The post below is the result of a discussion between Ray Poynter from NewMR and Lucy Davison from Keen as Mustard. Q: Can you describe Keen as Mustard for me in 140 characters? A: Keen as Mustard is the only […]
This is a guest blog post from Stephen Paton, Manager Insights AGL, who attended the recent MRMW Conference in Singapore. I was lucky enough to attend and present at the recent Merlien Institute’s Mobile Research Mobile World (MRMW) Asia Pacific […]
Guest blog by Mark Earls, who will be presenting a webinar on this topic on Thursday April 16 – click here to register. Boom time The last decade has been boom-time for insights professionals who embrace innovation. Whereas back in […]
Guest Post by Fiona Blades & John Griffiths When was the last time you described a market researcher as brave? We are not firefighters, soldiers, or disaster relief workers. Yet, market researchers are performing acts of bravery that also deserve […]
VUCA is a term that we are going here a lot over the next few years, it is a term that goes to the heart of paradigm shifts in the world that require changes in how we deal with our […]
One of the questions I get asked quite often is about the advice I would give to people entering the market research profession. People are aware of the changes being wrought by DIY, big data, the decline of surveys, in […]
I have become a fan of The Curve. The Curve is a book by Nicholas Lovell, but it is also a business idea, a presentation, a website, and an opportunity to understand how to make money in a world where […]
Market research (or marketing research if you prefer) is what you do when you want to understand customers in order to make better business decisions if there isn’t a faster/cheaper/better way. At first glance that might sound like a slightly […]
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