Chart showing Donald Trump Popularity and Unpopularity over time

How to Use Comparisons to Understand Data

Posted by Ray Poynter, 15 October 2018. Most individual numbers do not mean very much. In many cases, in order to see the real meaning in most data, you need comparisons. For example, if I tell you that the Belgian […]

Image of a Temple Gate

Hints for Presenting at International Conference

Earlier this week I attended the IIeX APAC Conference in Thailand and it was a fantastic event – I strongly recommend it for next year. Although most of the presentations were great, there were occasional reminders about things that presenters […]

The story of the timetable that wanted to be an itinerary

Most of the timetables in the station office were happy to be timetables. They prided themselves on being comprehensive, on being up-to-date, and easy to read. They worked hard to add symbols for things like buffet cars, cycle racks, and […]

Ray Teaching in Japan

Improving Insight Skills, Status, and Impact

I have just finished an extended visit to Japan where I was lucky enough to be involved in a wide range of projects aimed at energising and advancing insight and market research. I am looking forward to sharing the benefits […]