Last week Jeffrey Henning gave a great #NewMR lecture on how to improve the representativeness of online surveys (click here to access the slides and recordings). During the lecture he touched lightly on the topic of calculating sampling error from […]
The material below is an excerpt from a book I am writing with Navin Williams and Sue York on Mobile Market Research, but its implications are much wider and I would love to hear people’s thoughts and suggestions. Most commercial […]
To help celebrate the Festival of NewMR we are posting a series of blogs from market research thinkers and leaders from around the globe. These posts will be from some of the most senior figures in the industry to some […]
London, 14 November, 2013, the ICG (the Independent Consultants Group), held their fourth Question Time event, where five leading lights of the MR industry are invited to answer questions posed by ICG members and the audience. I had the honour […]
Tens of thousands of new products are tested each year, as part of concept screening, NPD, and volumetric testing. Some products produce a positive result, and everybody is pretty happy, but many produce a negative result. A negative result might […]
This post has been written in response to a query I receive fairly often about sampling. The phenomenon it looks at relates to the very weird effects that can occur when a researcher uses non-interlocking quotas, effects that I am […]
From neuroscience to behavioural economics, from advanced and adaptive choice models to participative ethnography, from facial coding to big data there are masses of analysis approaches that are threatening to be the next big thing (yes, I know they are […]
Following the discussion on tablets in mobile market research, this post addresses the wider issue of why somebody would want to conduct a study that is mobile only. Having spoken to a wide cross section of clients and researcher, typical […]
As mentioned before, I am in the midst of co-writing a book on mobile research and today I have been working my through the contrasting roles of phones, PCs, and tablets in quantitative research, specifically with respect to surveys. The […]
Earlier this month, NewMR held its first Explode-A-Myth session and my contribution was a discussion why there is no method that is a melange of qual and quant, because the underlying paradigms are different. Through the Q&A session at that event, […]
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