One of the great things about teaching an undergraduate course in market research is that it makes you re-visit fundamental questions, such as “Why do organisations conduct customer satisfaction research?” The flippant answer would be because a) everybody else does […]
Most people seem to accept that about one-third of people who take online surveys are attempting to do so using a mobile device, mostly smartphones, tablets, and phablets. Consequently, the market research industry has started talking about the need to […]
I have just updated my notes for my MRS Workshop (London, February 25) and wanted to share the following five key points about segmentation: 1 Segmentation is useful when the number of products or services that can be offered is […]
At the Festival of NewMR, December 2014, Annie Pettit gave a great presentation titled “Behind your back: What research participants really think about researchers”. You can see a recording of her presentation below: Market research needs to balance the following […]
This blog post has been written as part of a project I am working on to produce a series of short books that will act as guides to different aspects of market research. The specific post looks at two key […]
Are you an expert in one or more of the following? Segmentation Conjoint Analysis Social Media Research Then we are looking to hear from you! I run a number of workshops, for example in November I am running workshops on […]
Back in March 2010, I caused quite a stir with a prediction, at the UK’s MRS Conference, when I said that in 20 years we would not be conducting market research surveys. I followed my conference contribution with a more […]
A very large part of market research is based on asking people questions, for example in surveys, focus groups, depth interviews, and online discussions. In general, people are very willing to answer our questions, but the problem is that they […]
Most samples used by market research are in some sense the ‘wrong’ sample. They are the wrong sample because of one or more of the following: They miss people who don’t have access to the internet. They miss people who […]
OK, let’s get one thing clear from the outset; I am not saying social media mining and monitoring (the collection and automated analysis of quantitative amounts of naturally occurring text from social media) has met with no success. But, I […]
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