Over the last few years there have been many calls for market researchers to stop using significance testing based on assumptions of random probability testing to measure the potential impact of sampling error. For example, Annie Pettit writing in The […]
Are you interested in longitudinal data? For example, The Hertfordshire Cohort Study (following 3000 men and women since they were born in the 1930s), or the British Cohort Study (17,000 people born in a single week in 1970). If so, […]
Last week I had was invited to have a play with the 1Q.com system, an innovative and new alternative for market researchers and marketers. 1Q.com is a panel, currently with a North American focus, that operates via consumer’s phones. Like […]
Conjoint Analysis is used when a brand wants to know how important different elements of a decision are. We know from neuroscience that people (people like you and me) cannot put numeric values to how important is, say, flying direct […]
[Sorry, this is a really long post, but I have been asked several times to explain the key differences between qual and quant. Here is my attempt to do that, but I would really appreciate comments from others.] Quite often […]
The post below is the result of a discussion between Ray Poynter from NewMR and Eric Meerkamper from RIWI. Q: Can you describe RIWI for me in 140 characters? A: RIWI is a global survey technology and risk measurement company […]
Everybody is talking about ‘insight instead of data’ and ‘storytelling instead of tables’, but how do we find and communicate the insight that everybody is talking about? These six tips on how to find and communicate the insight are drawn […]
Here are six tips for using mobile market research. All six are drawn from the workshops I will be holding across the USA in October with Roddy Knowles and Maria Domoslawska from Research Now. To find out more about the […]
Ray Poynter and Lenny Murphy Earlier this year, NewMR and GreenBook set a challenge for the providers of social media research to highlight the strengths of social media research. Six companies took up our challenge and you can access their […]
Guest post by Jeffrey Henning. Jeffrey Henning, PRC, is president of Researchscape International. He is a Director at Large on the Marketing Research Institute International’s Board of Directors. You can follow him on Twitter @jhenning. Ray Poynter argues that the […]
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