Category: Quantitative

Blog Why don’t probability samples win elections? Why can probability samples outperform opt-in samples on benchmarks yet fail to predict election results more accurately? Ray… 23 October 2026 Blog How many significant digits should you display in your presentation? Posted by Ray Poynter, 27 August 2018 Too many digits can obscure the story being communicated by numbers.… 27 August 2018 Blog Is it time for market research to ditch the ritual of the Null Hypothesis? From time to time, I am asked to write some notes (or teach a section) on hypothesis testing.… 9 December 2017 Blog How does your knowledge and MR learning compare with others? Update, the survey is now closed and the analysis has begun. When we have finished the analysis, reporting… 6 November 2017 Blog When will surveys disappear? (2017 update) Back in 2010 ,I caused a minor stir in the research world by predicting (at the MRS Conference… 15 September 2017 Blog The Statistics and Statistical Tools Used in Market Research in 2017 In this post I am sharing the summary and two key charts. The eight-page version of the results… 3 September 2017 Blog Survey about the stats we use in market research At the moment (August 16 to August 31, 2017) NewMR is running a survey to collect data about… 16 August 2017 Blog What is the best way to present numbers?6 tips for better conference presenting A couple of weeks ago I was at a conference in Lisbon and spent five days listening to… 31 July 2017 Blog Major update on mobile market research For a few years there have been relatively few new findings about mobile market research. We have seen… 23 July 2017 Blog Open data, what does it mean and why do we need it? The post below is a guest post from Will Poynter, lead engineer at CLOSER Discovery, based in the UK.… 7 May 2017