1 It’s not your classic textbook This book focusses on the questions that are part of the everyday practicalities of market research, the advice you don’t typically get from a textbook – the type of advice researchers would ideally have […]
The Gen2 Advisors, headed by Lenny Murphy, have produced an 80 page report on Social Media Analytics, entitled “From online chatter to meaningful insights”, which is available for purchase, and they have produced a free 10 page resource as a […]
Posted 9 May 2013 One of the questions I am frequently asked about insight communities is ‘Why are most of them composed solely of customers?’ ‘Surely’, some people ask, ‘we should be conducting market research with the whole market?’ My […]
This week’s MRS Conference in London was one of the best events I have been to in the last year, generating lots of material to think about. There was a great mix of thinkers from the industry, ideas from outside […]
As I have mentioned before, Navin Williams, Reg Baker, and I are producing a course on mobile marketing research for the University of Georgia’s Principles of Marketing Research course. As the materials are developing, I am posting some of the […]
This year’s MRS conference looks to be the most unsettling for years. The conference includes a range of new topics, each talking about how the non-research world will impact the cosy world of market research. If you can make it […]
Posted by Ray Poynter, March 2013 In a recent LinkedIn discussion, one contributor suggested that 80% of new product launches fail. This sort of statistic occurs in marketing discussions on a regular basis, with varying definitions of failing and various […]
There is a growing trend for researchers to recruit customers/consumers/citizens to collaborate in the research process. One example is where smartphones are used to facilitate people capturing slices of their own lives, in pictures, videos, and comments. Another example was […]
At the moment, NewMR is running a survey asking the #NewMR community, amongst other things, what they would like to see us concentrate on in 2013. The survey is still running (if you have not given us your views yet […]
Market research is being deluged with new sources of data, from social media, from electronic communications, and from research communities. Whilst some of this information is suitable for quantitative analysis, large parts of it are unstructured, for example tweets, posts, […]
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