In a recent NewMR LinkedIn conversation I asked what people thought the MR buzzwords for 2015 will be. This generated a great debate with 64 comments to date. This post is a review of the comments and some thoughts about […]
One of the questions I get asked quite often is about the advice I would give to people entering the market research profession. People are aware of the changes being wrought by DIY, big data, the decline of surveys, in […]
Market research (or marketing research if you prefer) is what you do when you want to understand customers in order to make better business decisions if there isn’t a faster/cheaper/better way. At first glance that might sound like a slightly […]
Since the arrival of online market research in the mid-1990s the speed of change in market research has been accelerating. In addition to online surveys and online qualitative research we have seen the ascendency of access panels, the arrival of […]
Guest post by Laura Wolfs, from Point-Blank International. Laura Wolfs, Research Executive at Point-Blank International (PBI) in Berlin, co-authored the paper “Y Market Research” which she presented at this year’s Esomar Congress in Nice. It was, despite the authors being newbies […]
Are mobile campaigns and advertising underachieving? At first glance things look great, the spend on mobile advertising has ballooned up to $19 billion in 2013, according to the IAB. The problem is the comparison between ad spend and mobiles share […]
It’s that exciting time of the year again – ESOMAR Congress is on its way and the team at ESOMAR HQ are hard at work making sure the 67th annual ESOMAR Congress will once again provide the very best in […]
Last week I posted an article looking at the decline in survey research, which included some data from ESOMAR and some predictions. This week, ESOMAR posted the latest Global Market Research Report and it includes some interesting figures on data […]
One of the most frequent lamentations at market research conferences relates to the boardroom. Market researchers are not well represented in the boardroom and many seem to think this is proof of our weakness as a profession/industry. However, I think […]
Back in March 2010, I caused quite a stir with a prediction, at the UK’s MRS Conference, when I said that in 20 years we would not be conducting market research surveys. I followed my conference contribution with a more […]
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