Nut and bolt

Why should I use international standards?

The post below is a guest post from Will Poynter, lead engineer at CLOSER Discovery, based in the UK. Space is big. Really big. You just won’t believe how vastly, hugely, mind-bogglingly big it is. – Douglas Adams And now data […]

Image depicting Agile

What is Agile Market Research?

Posted by Ray Poynter, 11 May 2017 One of the hottest terms in market research at the moment is the word ‘Agile’. However, there is not a lot of clarity about what exactly it means and how it should best […]

Image representing open data

Open data, what does it mean and why do we need it?

The post below is a guest post from Will Poynter, lead engineer at CLOSER Discovery, based in the UK. There is a common misconception that open data means making data public. This is one, very narrow, way of opening up data. […]

Big Data

Big data, what is it and will it be here to stay?

The post below is a guest post from Will Poynter, lead engineer at CLOSER Discovery, based in the UK. Although the term “big data” has been in use since the 1990s, it has gained popularity massively over the last 5 years. […]

iq.com

Having a look at 1Q.com – a mobile-based survey service

Last week I had was invited to have a play with the 1Q.com system, an innovative and new alternative for market researchers and marketers. 1Q.com is a panel, currently with a North American focus, that operates via consumer’s phones. Like […]

MRMW Kuala Lumpur – Stephen Paton reports

This is a guest post by Stephen Paton who attended (and spoke at) the recent MRMW APAC conference in Kuala Lumpur. Wow that was quick!  It seems like the work year was just beginning and here we are with conferences under […]

AI

AI will change your insight job more than you think

This post was written in response to a session at the MRS Conference in London where, earlier today, a panel was discussing AI (artificial intelligence) and seemed to have a mind-boggling degree of complacency about the impact of AI on […]

Scoot Insights

New Face: Scoot Insights

As a service to startups, NewMR has offered to post a single announcement from new startups to help people hear about them. You can read more about the scheme here. The post below was written by the company. NewMR does not […]