Ray Poynter interviews BV Pradeep, the Vice President, Consumer and Market Insight for Europe, North America & LATAM at Unilever about the future of client-side insight functions.
ESOAMR’s oversight and strategic planning is centred on the ESOMAR Council. Here is an update and what is happening at ESOMAR.
Here are six webinar recordings that look at ideas that challenge the status quo in market research and/or suggest new alternatives.
Ray Poynter interviews Elaine Rodrigo, Chief Strategy & Insights Officer Danone. Hear about ‘The Future of Client Insights’.
We can’t keep collecting data the old way, and we don’t have to. Here are seven presentations showing news ways to collect market research information.
In this interview Ray Poynter chats with Amy Saha, the Head of Insights at Tip Top, a George Weston Foods company. Tip Top Bakeries is an Australasian manufacturer of bread products owned by George Weston Foods, a subsidiary of multinational food giant Associated British Foods. Amy is the Head of Insights at Tip Top and is based in Sydney, Australia.
Six presentations about the state of market research in 2019, from the Festival of #NewMR. Includes access to the slides and recordings.
Ray Poynter and Radio #NewMR interviews Diaa Rashwan Executive Director of Strategic Marketing Services & Innovations at Savola, about the future of client-side insight functions.
Guest blog by Jennifer Reid from Rival Technologies, offering three counterintuitive but practical tips for chatbot survey design .
Posted by Ray Poynter, 11 March 2019. Market Research in 2019 State of the Nation Review of Market Research and Insights, Ray Poynter, NewMR, a summary of the state of market research and insights. Building Bridges Between Practices – the […]
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