What is semiotics and how is it used?
Posted by Ray Poynter 17 July 2018 At the most basic level, semiotics is the study of how meaning is made. We often hear that semiotics is the study of signs, but that is only true when we take a […]
What is a Framework of Project Knowledge?
Post by Ray Poynter, 10 July 2017 On 19 July I am running a workshop on finding and communicating the story in the data for the Japanese Market Research Association (and a similar one in London for the MRS on […]
How much training do market researchers receive, and is it enough? Sneak Peek from the NewMR Skills & Training Survey
Post by Ray Poynter and Sue York, 12 June 2018 NewMR have been running a survey looking at the training that market researchers and insight professionals are receiving. The fieldwork has now closed and we expect to produce the full […]
What does digital disruption mean for APAC in 2018?
Post by Sue York This is the theme of the upcoming MRMW APAC Conference, which is taking place in Singapore on 27 & 28 June 2018. Among the sessions I am particularly looking forward to are: • Driving micro moments […]
Researchers should be aware of the problems with observational data
Posted by Ray Poynter, 18 May, 2018 The world is shifting from asking questions to utilising observational data (mostly for very good reasons) and this is creating a new set of problems that researchers need to recognise and address. What […]
The dog that didn’t bark – a great way to find insight in information
Posted by Ray Poynter, 10 May 2018 In the Sherlock Holmes story ‘The Adventure of Silver Blaze’ the key to finding the story (i.e. the person who committed the crime) is the curious incident of the dog in the night. […]
Do you understand what sort of Data Visualisation you need?
Posted by Ray Poynter 27 April 2018 Over the past ten years, there has been a rapid and widespread growth in the use of data visualisation. However, this growth has resulted in wide diversity in the quality and usefulness of […]
A 2018 benchmark for training in the market research and insights industry
The NewMR survey closed on 31 May and the data is currently being processed. The future of the market research and insights industry is dependent on our ability to add value to data. The digital revolution (including the rise of passive data, automation, […]
Cultivating Curiosity by Evette Cordy, a book worth reading
To read the Japanese version of this post (from Mr Ryota Sano) click here. Posted by Ray Poynter, 19 April 2018 On the flight back from Australia to the UK, I read Evette Cordy’s new book Cultivating Curiosity: How to unearth […]
Tribute to Alan Frost – a Market Research Pioneer
This article is by way of an acknowledgement of the pioneering work undertaken by Alan Frost in the field of market research. His work was undertaken before the days of the internet so we would like to take this opportunity […]