One of the key tools for increasing productivity, reducing errors, and facilitating automation is standardisation. Unfortunately, many people think there is an association between standardisation and a lack of creativity. However, standardisation does not need to create a cookie-cutter approach, […]
Last week I attended the MRS Social Media Summit in London, and was struck by something that at first seems to be a contradiction – not much change over the last seven years, but lots of progress. Not much change! […]
Are you interested in longitudinal data? For example, The Hertfordshire Cohort Study (following 3000 men and women since they were born in the 1930s), or the British Cohort Study (17,000 people born in a single week in 1970). If so, […]
The APAC (Asia Pacific) region’s two New Years are relatively close together this year, Western New Year on January 1 and Chinese New Year on January 28. So, this seems like a good moment to ask various people from the […]
I think some of the best thinking about new market research comes from the Asia Pacific region and I want to share five examples that are helping re-shape the way we envisage and do market research. All five examples will […]
Posted by Ray Poynter, 11 January 2017 The researcher and author Philip Tetlock has been researching predictions since the 1980s and has concluded that most predictions fail, that most experts do worse than a chimp with pin (i.e. worse than […]
I have just published Five Market Research Trends for 2017, covering issues that I think will be important over the next year. So, it seemed only fair to look back to this time last year to see how my previous […]
At this time of year our thoughts turn to what will excite and challenge us in 2017. Here are my five top picks. Automation This has been one of the key trends for the last couple of years, although much […]
This week, NewMR broadcast four webinars on Behavioural Economics (BE) – as part of our Research Innovation event. If you want to expand your knowledge of the theory and application of BE then you might find these presentations useful. Stephen […]
OK, let’s start with a clarification, when I say taking over the world, I mean they seem to be everywhere (like Starbucks or Uber) not that they have become masters of the world (as in War of the Worlds or […]
By continuing to use the site, you agree to the use of cookies. more information
The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.