Using sampling error as a measure of reliability, not validity

Last week Jeffrey Henning gave a great #NewMR lecture on how to improve the representativeness of online surveys (click here to access the slides and recordings). During the lecture he touched lightly on the topic of calculating sampling error from […]

The differences between academic and commercial research

Posted by Ray Poynter, 1 April 2014 I am currently at an academic conference on mobile research in Cyprus, a WebDataNet event. I am a keynote speaker and my role is to share with the delegates the commercial market research […]

Talk Like Ted – Book Review

I am a fan of books on presenting, especially good ones, and this new book by Carmine Gallo, TALK LIKE TED – The 9 Public-Speaking Secrets of the World’s Top Minds, is definitely a good one. The approach Gallo has […]

Appreciating Asia Pacific – 3rd and Final Post

After a week in Singapore, a week split between Hong Kong, Shanghai, and Tokyo, the final week of my Vision Critical Asia Pacific tour finished with client-focused events in Auckland, Melbourne, and Sydney. The complex picture of Asia Pacific suggested […]

Appreciating Asia Pacific – Part 2

Last week I wrote about my week in Singapore, with Vision Critical and MRMW. This week I exchanged the warmth of Singapore for the distinctly more chilly streets of Hong Kong, Shanghai, and Tokyo. Monday and Tuesday were spent in […]

Appreciating Asia Pacific – Part 1

This post is written as I reach the end of the first week of a three week Vision Critical trip to the Asia Pacific Region. For the last few years I have been spending about ten weeks a year in […]

The Secrets of Effective Presentations

Quite often when people talk about presentations they talk about the need to be engaging, amusing, and informative, or they talk about the need to use storytelling, visualisation, and performance skills. Whilst all of these have their place, for market […]

Key learnings from the European IIeX

I’ve just spent two days at IIeX in Amsterdam, and had the pleasure of being a co-chair for the event. IIeX was a great success and I think the event has several lessons for other events (including my own NewMR […]

The Strengths and Limitations of Research-on-Research

As part of writing our new book on Mobile Market Research (which should be available in September) I have been reading a lot of research-on-research (RoR) related to mobile studies. RoR can provide insights into whether a research technique works […]