Blog
Analysis, AI updates and practical guidance for market researchers and insights professionals, written by Ray Poynter and guests.
AI
The Future of Qual
Last week, I had the honour to be invited to attend the QRCA International Qualitative Conference in Berlin…
22 May 2025
AI
What is a Context Window, and why does it matter?
One key variable that differentiates one large-language model (LLM) from another is the size of its context window. In this…
20 May 2025
AI
The Results of my Deep Research forecast of Tesla’s Share Price and the Canadian Elections
I think Deep Research is likely to replace quite a few types of research, some of them in…
13 May 2025
AI
Deep Research’s estimate of Tesla’s Share Price on May 12
On the evening of 28 April, I requested that Deep Research forecast Tesla’s share price for 12 May…
29 April 2025
AI
Creating a new type of Research Deliverable with a Custom GPT
Here is a post that shows how you can use custom GPTs to create better deliverables for your…
24 April 2025
AI
Using Custom GPTs to Create Innovative Client Deliverables
Reports, dashboards and PowerPoint decks are depressingly static deliverables, focused on the creator’s perception of the world, rather…
7 April 2025
AI
6 Ideas for using Custom GPTs
Here are six ideas for you to start using Custom GPTs in the field of market research and…
2 April 2025
AI
How to Automatically Analyse Google Forms Data with AI
Here is a tool that let's you use AI to automate the analysis of surveys conducted via Google…
26 March 2025
AI
Can I upload CrossTabs to ChatGPT?
This post looks at how you can upload market research crosstabs to ChatGPT to help find the story…
21 March 2025
AI
The Impact of China’s AI Revolution: What Market Researchers Need to Know
Until this year the assumption was that the USA was leading in AI and China was way behind.…
20 March 2025