What people want from NewMR?
At the moment, NewMR is running a survey asking the #NewMR community, amongst other things, what they would like to see us concentrate on in 2013. The survey is still running (if you have not given us your views yet […]
The Qualitative Deficit
Market research is being deluged with new sources of data, from social media, from electronic communications, and from research communities. Whilst some of this information is suitable for quantitative analysis, large parts of it are unstructured, for example tweets, posts, […]
2013 – Focusing on Asia Pacific
There are currently a wide range of discussions and blog posts talking about 2013 and beyond (you can join an interesting example in the #NewMR Linked group). In my opinion (and the opinion of plenty of other people too), 2013 […]
Why do companies use market research?
Posted by Ray Poynter, 30 December 2012 I am currently working on a project for Vision Critical’s University, creating an introduction to market research, which should appear in a month or so. As part of that project, I’d like to […]
Are Instagram and Facebook Crazy? They want to sell your photos!
The BBC is reporting that Instagram, recently bought by Facebook, is altering its privacy policy to allow third-parties, such as FaceBook and advertisers, to access its members’ information and to use their pictures without permission or recompense. Yes, it is […]
Significant Digits – a key element of clearer numbers
I am in the process of writing an introductory statistics book for market researchers. This post and some of the following posts are taken from that book, in an attempt to field test the style, approach, and depth I am […]
Research Communities and Market Research Rules
One of the questions I get asked quite often is whether or not research communities, such as MROCs and Community Panels, are possible inside the rules of market research? The answer is caveated, it depends on which community and which […]
Social Media Research and the Trough of Disillusionment
At the Festival of NewMR, Wednesday 5th December, I will be presenting a summary of where social media research is at the moment and where it is going next. As part of that presentation I will be exploring why I […]
Market Research in Japan, an Alternative Adoption Curve
Click here to read in Japanese – 日本語 Most market researchers are familiar with the Rogers Adoption Curve, which divides the adoption of a successful new technology in to Innovators, Early Adopters, Early Majority, Late Majority, and Laggards. In a […]
How to run a successful MROC in Japan?
Click here to read in Japanese – 日本語 Yesterday in Tokyo I attended two events (one run by the JMA and one by JMRX – sponsored by GMO Research) and a client meeting, and one specific question arose at all […]