Blog
Analysis, AI updates and practical guidance for market researchers and insights professionals, written by Ray Poynter and guests.
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What are the key mobile market research questions?
In 2013, ESOMAR published Answers to Contemporary Market Research Questions. A book which seeks to answer the questions…
24 October 2013
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Why might a product test show a negative result?
Tens of thousands of new products are tested each year, as part of concept screening, NPD, and volumetric…
20 October 2013
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Jan Hofmeyr challenges the future of market research at MRMW London
Last week, at the MRMW Conference in London, the future of market research as we know it was…
14 October 2013
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If at first the business does not take off, kill it?
Why doesn’t the UK have more successful start-ups? That was the question posed on Radio 4 to Wendy…
8 October 2013
Behavioural Economics
What is the best market research approach?
What is the best market research approach? - Post by Ray Poynter October 2013.
6 October 2013
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Why you should take part in the GRIT Survey
Market researchers are really bad at taking surveys, first they mostly decline to click the link, and those…
1 October 2013
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Lessons from stock market research
Market research tends to look inwards when it tries to assess it strengths and weaknesses, but perhaps interesting…
30 September 2013
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Do we focus too much on what clients say? Should we focus more on what they do?
In recent online discussions, for example in LinkedIn and on the GreenBookBlog, there has been a growing number…
25 September 2013
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Let’s protect the basic truths of market research methodology
I have just been reading an article about social media as a potential replacement for traditional market research…
16 September 2013
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A new book to help people to understand insight communities
By common consent, research communities seem to have been the fastest growing new research approach over the last…
11 September 2013
Behavioural Economics
What is the best market research approach?
What is the best market research approach? - Post by Ray Poynter October 2013.
6 October 2013
post image Business
Why you should take part in the GRIT Survey
Market researchers are really bad at taking surveys, first they mostly decline to click the link, and those…
1 October 2013
post image Business
Lessons from stock market research
Market research tends to look inwards when it tries to assess it strengths and weaknesses, but perhaps interesting…
30 September 2013
post image Business
Do we focus too much on what clients say? Should we focus more on what they do?
In recent online discussions, for example in LinkedIn and on the GreenBookBlog, there has been a growing number…
25 September 2013
post image Market Research
Let’s protect the basic truths of market research methodology
I have just been reading an article about social media as a potential replacement for traditional market research…
16 September 2013
post image Books
A new book to help people to understand insight communities
By common consent, research communities seem to have been the fastest growing new research approach over the last…
11 September 2013