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Analysis, AI updates and practical guidance for market researchers and insights professionals, written by Ray Poynter and guests.

What is the best market research approach? Behavioural Economics What is the best market research approach? What is the best market research approach? - Post by Ray Poynter October 2013. 6 October 2013 post image Business Why you should take part in the GRIT Survey Market researchers are really bad at taking surveys, first they mostly decline to click the link, and those… 1 October 2013 post image Business Lessons from stock market research Market research tends to look inwards when it tries to assess it strengths and weaknesses, but perhaps interesting… 30 September 2013 post image Business Do we focus too much on what clients say? Should we focus more on what they do? In recent online discussions, for example in LinkedIn and on the GreenBookBlog, there has been a growing number… 25 September 2013 post image Market Research Let’s protect the basic truths of market research methodology I have just been reading an article about social media as a potential replacement for traditional market research… 16 September 2013 post image Books A new book to help people to understand insight communities By common consent, research communities seem to have been the fastest growing new research approach over the last… 11 September 2013 post image Blogging The next billion internet users The infographic below was suggested to NewMR by Shannon Hamilton who helped create it and we thought it… 10 September 2013 post image Blogging The Five Top NewMR.org Posts of 2013 – so far Below is a list of the five posts, on NewMR.org, that in 2013 have been read by the… 3 September 2013 post image Blogging Why is research so risk averse? This post started life as a response to Ellen Woods’ well thought out Greenbook post on the paradox… 31 August 2013 post image Market Research Notes for a non-researcher conducting qualitative research In November I am presenting a paper to the ESOMAR Conference on Qualitative Research, in Valencia in Spain.… 26 August 2013