Blog
Analysis, AI updates and practical guidance for market researchers and insights professionals, written by Ray Poynter and guests.
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The next billion internet users
The infographic below was suggested to NewMR by Shannon Hamilton who helped create it and we thought it…
10 September 2013
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The Five Top NewMR.org Posts of 2013 – so far
Below is a list of the five posts, on NewMR.org, that in 2013 have been read by the…
3 September 2013
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Why is research so risk averse?
This post started life as a response to Ellen Woods’ well thought out Greenbook post on the paradox…
31 August 2013
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Notes for a non-researcher conducting qualitative research
In November I am presenting a paper to the ESOMAR Conference on Qualitative Research, in Valencia in Spain.…
26 August 2013
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In market research, is agnosticism the new belief?
Traditionally the term agnostic has been applied to people who have not had the courage of their convictions…
6 August 2013
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Unintentional Interlocking Quotas
This post has been written in response to a query I receive fairly often about sampling. The phenomenon…
2 August 2013
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Which analysis approach will have the biggest impact on market research over the next five years? My vote is for text analytics?
From neuroscience to behavioural economics, from advanced and adaptive choice models to participative ethnography, from facial coding to…
26 July 2013
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When and why to conduct mobile only studies?
Following the discussion on tablets in mobile market research, this post addresses the wider issue of why somebody…
17 July 2013
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The tablet that didn’t bite
As mentioned before, I am in the midst of co-writing a book on mobile research and today I…
12 July 2013
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Mobile Specific Qualitative Research
As I have mentioned before, I am involved in writing a book on mobile market research, with Navin…
5 July 2013