Blog
Analysis, AI updates and practical guidance for market researchers and insights professionals, written by Ray Poynter and guests.
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MR – growing…growing…going…? – Nasir Khan
Post by Dr Nasir Khan, known on Twitter as @Banglaman, founder of Somra-MBL, Bangladesh. Buzz abounds on the…
24 November 2013
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Opportunities and Threats for Market Research
To help celebrate the Festival of NewMR we are posting a series of blogs from market research thinkers…
24 November 2013
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Should links open new windows?
This question of whether a link on a website should, when clicked, open a new browser window/tab or…
18 November 2013
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Where do the new ideas for market research approaches come from?
UPDATE – 3 Jan 2014 The survey has closed. You can see the recording of Andrew Jeavons presenting…
17 November 2013
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What I learned from the ICG Question Time
London, 14 November, 2013, the ICG (the Independent Consultants Group), held their fourth Question Time event, where five…
15 November 2013
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Only a ‘few’ new products can succeed each year
There seems to be broad agreement that in the large developed markets, for example the US, about 80%…
11 November 2013
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Where does the inspiration for new market research come from?
As part of the preparation for the Festival of NewMR (2-6 December), we are running a study looking…
3 November 2013
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What are the key international research questions?
In 2013, ESOMAR published Answers to Contemporary Market Research Questions. A book which seeks to answer the questions…
27 October 2013
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What are the key mobile market research questions?
In 2013, ESOMAR published Answers to Contemporary Market Research Questions. A book which seeks to answer the questions…
24 October 2013
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Why might a product test show a negative result?
Tens of thousands of new products are tested each year, as part of concept screening, NPD, and volumetric…
20 October 2013