Blog
Analysis, AI updates and practical guidance for market researchers and insights professionals, written by Ray Poynter and guests.
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How do clients move 20 to 30 minute tracking studies onto smartphones?
As I mentioned in earlier posts. NewMR is involved in the creation of a new book, provisionally called…
10 June 2013
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What are the Key Debates in Mobile Market Research?
I am involved in a new book, which we hope will be published early in 2014. As with…
6 June 2013
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How much should clients know about New Market Research?
The other day I saw a comment that clients have a duty to keep themselves up-to-date with all…
31 May 2013
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Does commercial market research deserve special exemptions?
In this month’s ESOMAR Research World magazine David Stark, GfK’s VP of Integrity, compliance and privacy for the…
23 May 2013
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10 Reasons to buy ESOMAR’s new book
1 It’s not your classic textbook This book focusses on the questions that are part of the everyday…
19 May 2013
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The Gen2 Advisors’ Social Media Analytics Report
The Gen2 Advisors, headed by Lenny Murphy, have produced an 80 page report on Social Media Analytics, entitled…
15 May 2013
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An illustration of what happens when evidence, marketing, and customers are ignored
Marketers and market researchers are always looking for stories that provide evidence for the value of what they…
10 May 2013
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How much of your research should be with customers?
Posted 9 May 2013 One of the questions I am frequently asked about insight communities is ‘Why are…
9 May 2013
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The Myth of the Poverty Premium
There is a widespread view that people in poverty pay more for their products and services than richer…
2 May 2013
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Why do people join B2B communities?
I have spent the last couple of weeks in Australia as part of my role in Vision Critical…
26 April 2013