Blog
Analysis, AI updates and practical guidance for market researchers and insights professionals, written by Ray Poynter and guests.
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Think inside out, not outside in
One of the things that marketers, researchers, and administrators are often encouraged to do is to try to…
21 April 2013
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How many ways is mobile being used in Qual?
As mentioned before (here and here), Navin William, Reg Baker, and I are producing a mobile marketing research…
13 April 2013
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Behavioural Economics is mostly a quant thing
Something strange seems to have happened in the world of market research since the publication of Kahneman’s Thinking,…
7 April 2013
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Feedback from the MRS Conference in London
This week’s MRS Conference in London was one of the best events I have been to in the…
22 March 2013
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Is your mobile market research ethical?
As I have mentioned before, Navin Williams, Reg Baker, and I are producing a course on mobile marketing…
17 March 2013
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Two disruptive ideas for a disruptive conference
This year’s MRS conference looks to be the most unsettling for years. The conference includes a range of…
12 March 2013
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Is it a bad thing that 80% of new products fail?
Posted by Ray Poynter, March 2013 In a recent LinkedIn discussion, one contributor suggested that 80% of new…
7 March 2013
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A Short History of Mobile Marketing Research
Navin Williams and I are creating an MMR (mobile marketing research) module for the University of Georgia’s MRII’s…
1 March 2013
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Is it auto-qual, we-qual, mass-qual, or crowdsourced qual?
There is a growing trend for researchers to recruit customers/consumers/citizens to collaborate in the research process. One example…
26 February 2013
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Is Neuromarketing looking in the wrong place?
I was interviewed yesterday for an article that will appear in the new quarterly MRS magazine (now that…
22 February 2013