Blog
Analysis, AI updates and practical guidance for market researchers and insights professionals, written by Ray Poynter and guests.
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Significant Digits – a key element of clearer numbers
I am in the process of writing an introductory statistics book for market researchers. This post and some…
18 December 2012
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Research Communities and Market Research Rules
One of the questions I get asked quite often is whether or not research communities, such as MROCs…
11 December 2012
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Social Media Research and the Trough of Disillusionment
At the Festival of NewMR, Wednesday 5th December, I will be presenting a summary of where social media…
1 December 2012
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Market Research in Japan, an Alternative Adoption Curve
Click here to read in Japanese – 日本語 Most market researchers are familiar with the Rogers Adoption Curve,…
29 November 2012
Asia
How to run a successful MROC in Japan?
Click here to read in Japanese – 日本語 Yesterday in Tokyo I attended two events (one run by…
27 November 2012
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NewMR and Asia
I am about half way through my current tour of Asia, I have been in Singapore and Hong…
25 November 2012
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Laplace and Big Data fallacy
Earlier this week I was in Singapore, attending the MRSS Asia Research Conference, which this year focused on…
22 November 2012
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What will Telepresence bring to Market Research?
Helen Thomson has a great article in New Scientist (you’ll need to register to read it) about how…
18 November 2012
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2012 – the year manual coding made a comeback!
In 2011, at events and conferences around the world the world seemed to be on the edge of…
16 November 2012
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Is the term MROC morphing?
When Brad Bortner, of Forrester, coined the term MROC (Market Research Online Community) in 2009, he defined it…
14 November 2012
Asia
How to run a successful MROC in Japan?
Click here to read in Japanese – 日本語 Yesterday in Tokyo I attended two events (one run by…
27 November 2012
post image Asia
NewMR and Asia
I am about half way through my current tour of Asia, I have been in Singapore and Hong…
25 November 2012
post image Big Data
Laplace and Big Data fallacy
Earlier this week I was in Singapore, attending the MRSS Asia Research Conference, which this year focused on…
22 November 2012
post image Market Research
What will Telepresence bring to Market Research?
Helen Thomson has a great article in New Scientist (you’ll need to register to read it) about how…
18 November 2012
post image Market Research
2012 – the year manual coding made a comeback!
In 2011, at events and conferences around the world the world seemed to be on the edge of…
16 November 2012
post image Community Panels
Is the term MROC morphing?
When Brad Bortner, of Forrester, coined the term MROC (Market Research Online Community) in 2009, he defined it…
14 November 2012