Blog
Analysis, AI updates and practical guidance for market researchers and insights professionals, written by Ray Poynter and guests.
AI
Creating Virtual Ray, a Custom GPT
One of the neat features of ChatGPT is the ability to create Custom GPTs. A Custom GPT allows…
5 November 2024
AI
ChatGPT or Microsoft Copilot – which is right for you?
Here is my take on the differences between Microsoft's Copilot and OpenAI's ChatGPT and some thoughts on which…
8 October 2024
AI
Draft Synthetic Data Manifesto
In this note I set out what I believe to be Synthetic Data, why we need to define…
30 September 2024
AI
AI and Synthetic Data Dominate ESOMAR Congress in Athens
Last week saw over 1000 insight and market researchers from 78 countries gather in Athens for ESOMAR’s Annual…
17 September 2024
AI
Most good research depends on synthetic analysis!
One of the things that has caught my eye about the recent discussion about synthetic data have been…
30 August 2024
AI
Python, one of the reasons ChatGPT is pretty good at maths
One key reason ChatGPT is good at handling mathematical tasks and data analysis is its integration with Python,…
28 August 2024
AI
Tim Walz’s VP Speech as a Word Cloud
One excellent use of a Word Cloud, in my opinion, is to get the gist of a speech,…
22 August 2024
AI
Using the ChatGPT API to automate tasks
The web interface for ChatGPT is great, but it does not always deliver what we want. In this…
13 August 2024
AI
Using ChatGPT to Help Decode Client Briefs
In this post, I will illustrate how to use ChatGPT to review a brief to probe for insights…
8 August 2024
AI
Why are Apple and Facebook Threatening to put Europe in the AI Naughty Corner?
Meta, the company that owns Facebook, has announced that it will not release its advanced AI model (an update to…
24 July 2024