Is your business taking inflation into account?

Most of the people running companies, projects, and investments in the developed economies around the world have no practical experience of dealing with inflation. The last widespread outbreak was forty years ago. However, inflation is the key shadow facing global economies. (Yes, there are other shadows facing the world, like the terrible situation with Russia and Ukraine, but the key, global economic threat is inflation.)

How bad is it?

Very bad! The USA and UK have inflation rates of 9% and the Eurozone has inflation at about 8%. The trend in most regions of the world is upwards. Governments are starting to try to slow down the rate of increase in inflation (for example, by increasing interest rates), but I think they are doing too little, too slowly.

Suppliers can and should write their own research briefs

Post by Ray Poynter, October 2020. This post looks at why and how suppliers should create their own version of the client’s brief.

Eight Tips for Dealing with the Unpredictable

We are living in unprecedented, uncertain, and unpredictable times. Here are eight tips from Ray Poynter that highlight things you can do to leverage some control over the situation.

Applying the Three-Box Solution to Today’s Pandemic Crisis

Three boxes is a relatively new way of thinking about how to run a company successfully whilst at the same creating an innovative alternative to business as usual. In this post Ray Poynter shows its relevance to the pandemic crisis.

No! You can’t stop research until things get back to normal. You need to utilise Scenario Thinking

Some brand managers want to stop research until the market get backs to normal. But this assumes we will get back to normal, and that it will happen fairly soon. They should be using Scenario Thinking.

What insights and research do we need? What should we stop, start, continue, and change?

Ray Poynter shares his views about research in the In the current global crisis. What research should you stop, what should continue, what should change, and what should start?

Hit the Pause Button

The world as we new it two weeks ago is gone. We are in a new normal, and we do not know how long this new normal will last. Ray Poynter explains why you should hit the pause button.

What is brand authenticity?

What is brand authenticity? Post by Ray Poynter highlighting the three elements of authenticity.

An Exciting Way to Connect with B2B Customers – thank you IFF International

IFF International took a selection of its clients and a keynote speaker to island of Lampedusa – learn why this is was both fun and good business sense.