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Advice to New Market Research and Insight Professionals
Here is Ray's advice for new researchers, including being T-shaped, understanding business and taking opportunities.
18 August 2019
Blog
Six challenges facing Market Research and Insights
Ray Poynter shares 6 challenges that are confronting market research and insights. Ray finishes with some advice for…
5 August 2019
Blog
Why do you need to know the Business Question, as well as the Research Question?
To conduct research you need to know both the Research Question and the Business Question. Without the Business…
28 July 2019
Blog
Interview with Colleen Ryan – The Future of Client Insights
Colleen Ryan is interviewed by Ray Poynter about the future of insights and her research into what clients…
11 June 2019
Blog
Does the way you organise your team shape your insights? Conway’s Law
Ray Poynter describes how Conway's Law (that the way your organise your teams shapes your outputs) applies to…
10 June 2019
Blog
An awesome way to motivate sales teams
Guest post by Further's Barney Larkin looks at how a US Insurer used an insight community to research…
24 April 2019
Blog
Interview with BV Pradeep, Vice President, Consumer and Market Insight for Europe, North America & LATAM at Unilever
Ray Poynter interviews BV Pradeep, the Vice President, Consumer and Market Insight for Europe, North America & LATAM…
15 April 2019
Blog
Three ways to humanise your brand and organisation in 2019
2019 is going to be a major year for the move to humanise brands and companies - because…
19 January 2019
post image Blog
Why is research so risk averse?
This post started life as a response to Ellen Woods’ well thought out Greenbook post on the paradox…
31 August 2013
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An illustration of what happens when evidence, marketing, and customers are ignored
Marketers and market researchers are always looking for stories that provide evidence for the value of what they…
10 May 2013
