Advice to New Market Research and Insight Professionals
Here is Ray’s advice for new researchers, including being T-shaped, understanding business and taking opportunities.
Six challenges facing Market Research and Insights
Ray Poynter shares 6 challenges that are confronting market research and insights. Ray finishes with some advice for young people just entering the industry.
Why do you need to know the Business Question, as well as the Research Question?
To conduct research you need to know both the Research Question and the Business Question. Without the Business Question the research is unlikely to be useful. In this post Ray Poynter explains why and how to use both the Research and Business Questions.
Interview with Colleen Ryan – The Future of Client Insights
Colleen Ryan is interviewed by Ray Poynter about the future of insights and her research into what clients want and what is keeping them up at night.
Does the way you organise your team shape your insights? Conway’s Law
Ray Poynter describes how Conway’s Law (that the way your organise your teams shapes your outputs) applies to market research.
An awesome way to motivate sales teams
Guest post by Further’s Barney Larkin looks at how a US Insurer used an insight community to research and motivate their sales team.
Interview with BV Pradeep, Vice President, Consumer and Market Insight for Europe, North America & LATAM at Unilever
Ray Poynter interviews BV Pradeep, the Vice President, Consumer and Market Insight for Europe, North America & LATAM at Unilever about the future of client-side insight functions.
Three ways to humanise your brand and organisation in 2019
2019 is going to be a major year for the move to humanise brands and companies – because of the need to complement the growth in digital. Here are three tips about how be more human.
Why is research so risk averse?
This post started life as a response to Ellen Woods’ well thought out Greenbook post on the paradox of risk, which you can read here. However, here is an extended version of my thoughts on the difference between the herd […]
An illustration of what happens when evidence, marketing, and customers are ignored
Marketers and market researchers are always looking for stories that provide evidence for the value of what they do. Sometimes we get the evidence in the form of stories where people implement the research and the campaign and there is […]