What is the future of market research?
In this post, Ray Poynter looks at the prospects for market research in the near future, and forecasts a growth in the use of MR techniques, and a decline in the MR sector.
What does the future hold for insights and market research?
What does the future hold for market research. At the Festival of NewMR we will be hearing from 14 experts in the field share their views.
Will anything replace PowerPoint soon? – A 2011 prediction revisited
Ray Poynter revisits his 2011 prediction that nothing was likely to replace PowerPoint soon.
Posted 17 February 2021
Predictions for the next five years
Ray Poynter shares ten predictions for how insights and research are going to evolve over the next five years.
2021 – Thoughts and Predictions
Here are Ray Poynter’s predictions for 2021, along with some guest predictions too.
GRIT on two pages – a short review of the 2020 GRIT Report
Posted by Ray Poynter, 19 July 2020 The full GRIT report is 166 pages, here’s my take on the key points. Context The data is mostly North America, with a chunk from Europe. From ESOMAR’s data, these 2 regions account […]
When you say something is probable, are you communicating or obfuscating?
When you tell a client that this product will probably succeed, what do they hear, what do they understand? In this post Ray Poynter looks at the problems in communicating the probability of future events.
Eight Tips for Dealing with the Unpredictable
We are living in unprecedented, uncertain, and unpredictable times. Here are eight tips from Ray Poynter that highlight things you can do to leverage some control over the situation.
Applying the Three-Box Solution to Today’s Pandemic Crisis
Three boxes is a relatively new way of thinking about how to run a company successfully whilst at the same creating an innovative alternative to business as usual. In this post Ray Poynter shows its relevance to the pandemic crisis.
No! You can’t stop research until things get back to normal. You need to utilise Scenario Thinking
Some brand managers want to stop research until the market get backs to normal. But this assumes we will get back to normal, and that it will happen fairly soon. They should be using Scenario Thinking.