Effective market disruption requires laser sharp human insight
Barney Larkin highlights the need for agile, human-centric approaches with two case studies from insurance related companies, Waggel and VouchForMe.
Discovering an Unknown Known – and ordering the vegetable tempura
Unknown Knowns are things we know, but we don’t realise we know them, so we are not making full use of their potential. In this post Ray Poynter gives an example of what he means by Unknown Knowns.
Market Research Skills and Training Study 2018 – Japan Edition
Here is a report on Skills and Training in Market Research that focuses on Japan. The post includes a version of the Executive Summary in Japanese, thanks to Mr Ryota Sano.
Interview with Mr Naoki Takahashi, Corporate Market Intelligence, Nissan Motor Company
Ray Poynter interviews Nissan Motor Company’s about the future of insights/
Appreciating Asia Pacific – Part 2
Last week I wrote about my week in Singapore, with Vision Critical and MRMW. This week I exchanged the warmth of Singapore for the distinctly more chilly streets of Hong Kong, Shanghai, and Tokyo. Monday and Tuesday were spent in […]
Market Research in Japan, an Alternative Adoption Curve
Click here to read in Japanese – 日本語 Most market researchers are familiar with the Rogers Adoption Curve, which divides the adoption of a successful new technology in to Innovators, Early Adopters, Early Majority, Late Majority, and Laggards. In a […]
How to run a successful MROC in Japan?
Click here to read in Japanese – 日本語 Yesterday in Tokyo I attended two events (one run by the JMA and one by JMRX – sponsored by GMO Research) and a client meeting, and one specific question arose at all […]