Tag: Marketing

Blog Radio NewMR Insight Podcast – Lucy Davison In this Radio NewMR podcast, Lucy Davison Founder and Managing Director of Keen As Mustard Marketing, talks to… 18 January 2022 Blog How many new products should fail? How many new products 'should fail' - Ray Poynter re-visits a post from 10 years ago and updates… 5 May 2021 Blog An Exciting Way to Connect with B2B Customers – thank you IFF International IFF International took a selection of its clients and a keynote speaker to island of Lampedusa - learn… 17 September 2019 Blog An awesome way to motivate sales teams Guest post by Further's Barney Larkin looks at how a US Insurer used an insight community to research… 24 April 2019 Blog Three ways to humanise your brand and organisation in 2019 2019 is going to be a major year for the move to humanise brands and companies - because… 19 January 2019 Blog Does influence exist, or is it homophily? Posted by Ray Poynter, 7 February 2014 One of the growth areas over the last few years has… 7 February 2014 post image Blog Non-Market Research Options for the Mobile Ecosystem The material below is an excerpt from a book I am writing with Navin Williams and Sue York… 23 December 2013 post image Blog An illustration of what happens when evidence, marketing, and customers are ignored Marketers and market researchers are always looking for stories that provide evidence for the value of what they… 10 May 2013 post image Blog Think inside out, not outside in One of the things that marketers, researchers, and administrators are often encouraged to do is to try to… 21 April 2013