Tag: MMR

post image Blog The Mobile Players in 2014 & Mobile MR – Navin Williams Posted by Navin Wlliams, CEO MobileMeasure Consultancy Ltd, Shanghai, China. Editors note: Navin is known as a leading… 14 January 2014 post image Blog Does this summarise mobile qual for you? As part of the book on mobile market research that Sue York, Navin Williams and I are writing… 7 January 2014 post image Blog Do you have mobile RoR or case studies you’d like to share in our new book? Ray Poynter, Navin Williams, and Sue York are writing a book on mobile market research, which will be… 1 January 2014 post image Blog Answers to Frequently Asked Mobile Market Research Questions In collaboration with other authors we have produced an initial draft of the chapter on Mobile Market Research,… 9 December 2013 post image Blog When and why to conduct mobile only studies? Following the discussion on tablets in mobile market research, this post addresses the wider issue of why somebody… 17 July 2013 post image Blog What are the Key Debates in Mobile Market Research? I am involved in a new book, which we hope will be published early in 2014. As with… 6 June 2013 post image Blog How many ways is mobile being used in Qual? As mentioned before (here and here), Navin William, Reg Baker, and I are producing a mobile marketing research… 13 April 2013 post image Blog Is your mobile market research ethical? As I have mentioned before, Navin Williams, Reg Baker, and I are producing a course on mobile marketing… 17 March 2013 post image Blog A Short History of Mobile Marketing Research Navin Williams and I are creating an MMR (mobile marketing research) module for the University of Georgia’s MRII’s… 1 March 2013 post image Blog How much accidental MMR is happening? At the moment I am working on two exciting projects with Navin Williams looking at mobile market research… 26 January 2013