The Mobile Players in 2014 & Mobile MR – Navin Williams

Posted by Navin Wlliams, CEO MobileMeasure Consultancy Ltd, Shanghai, China. Editors note: Navin is known as a leading expert of mobile market research and has been posting his forecasts for a few years and kindly shared his 2014 forecast with […]

Does this summarise mobile qual for you?

As part of the book on mobile market research that Sue York, Navin Williams and I are writing we need to give an overview of mobile qual, before going into depth. Do you think the image below helps? Thoughts? What […]

Answers to Frequently Asked Mobile Market Research Questions

In collaboration with other authors we have produced an initial draft of the chapter on Mobile Market Research, for the ESOMAR book Answers to Contemporary Market Research Questions, and we are seeking feedback. The video below shows Sue York’s presentation […]

When and why to conduct mobile only studies?

Following the discussion on tablets in mobile market research, this post addresses the wider issue of why somebody would want to conduct a study that is mobile only. Having spoken to a wide cross section of clients and researcher, typical […]

What are the Key Debates in Mobile Market Research?

I am involved in a new book, which we hope will be published early in 2014. As with The Handbook of Online and Social Media Research, I will be sharing the project with the #NewMR community and would hope to […]

How many ways is mobile being used in Qual?

As mentioned before (here and here), Navin William, Reg Baker, and I are producing a mobile marketing research module for the University of Georgia’s Principles of Marketing Research course. I have bounced some ideas off the readers of this blog, […]

Is your mobile market research ethical?

As I have mentioned before, Navin Williams, Reg Baker, and I are producing a course on mobile marketing research for the University of Georgia’s Principles of Marketing Research course. As the materials are developing, I am posting some of the […]

A Short History of Mobile Marketing Research

Navin Williams and I are creating an MMR (mobile marketing research) module for the University of Georgia’s MRII’s Principles of Marketing Research course (under the guiding eye of Reg Baker) – click here to read more. As part of that […]

How much accidental MMR is happening?

At the moment I am working on two exciting projects with Navin Williams looking at mobile market research (MMR), a book and course – more on these soon. As part of these projects I have been taking another look at […]