During the last week I have made three separate presentations in Tokyo on the topic of the key trends in mobile market research and I have found that creating a big picture has helped get my message across. I use […]
Posted by Ray Poynter, 1 April 2014 I am currently at an academic conference on mobile research in Cyprus, a WebDataNet event. I am a keynote speaker and my role is to share with the delegates the commercial market research […]
As I and others (see this great post by Reg Baker in 2011) have been pointing out, people have been saying mobile is the next big thing for over 15 years, even in the days when that meant SMS, or […]
As part of the book on Mobile Market Research that we are working on we are including some tips on how to stay up to date in terms of mobile market research. Here is the list we have at the […]
As part of the book on mobile market research that Sue York, Navin Williams and I are writing we need to give an overview of mobile qual, before going into depth. Do you think the image below helps? Thoughts? What […]
In collaboration with other authors we have produced an initial draft of the chapter on Mobile Market Research, for the ESOMAR book Answers to Contemporary Market Research Questions, and we are seeking feedback. The video below shows Sue York’s presentation […]
Following the discussion on tablets in mobile market research, this post addresses the wider issue of why somebody would want to conduct a study that is mobile only. Having spoken to a wide cross section of clients and researcher, typical […]
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