Predictions for the next five years
Ray Poynter shares ten predictions for how insights and research are going to evolve over the next five years.
Five Myths About the Crisis and the Insights and Market Research Ecosystem
Ray Poynter highlights five myths about the Pandemic Crisis in terms of the Insight and Research ecosystem.
What resources did you miss over the last three months?
Every month NewMR produces content for its sponsors (an industry roundup) and for its Patrons (three important resources from the previous month). As an enticement we are share all the content from the last three months in this post.
Six challenges facing Market Research and Insights
Ray Poynter shares 6 challenges that are confronting market research and insights. Ray finishes with some advice for young people just entering the industry.
The state of market research in 2019
Six presentations about the state of market research in 2019, from the Festival of #NewMR. Includes access to the slides and recordings.
Three ways to humanise your brand and organisation in 2019
2019 is going to be a major year for the move to humanise brands and companies – because of the need to complement the growth in digital. Here are three tips about how be more human.
Faster, cheaper and see into the future… – Tiina Raikko
Posted by Tiina Raikko, Director, Fuel, Australia. These are some of the opportunities. And in many ways have been what clients have wanted since way back when. The only difference is that technology and the digital age has made achieving […]
Opportunities and threats facing the market research industry – David Smith
Post by David Smith, director DVL Smith and member of the ESOMAR Council. Fiedler, in his seminal work on forecasting, said ‘He who lives by the crystal ball soon learns to eat ground glass’ so it is with some trepidation […]
MR Threats and Opportunities from a People Perspective – Liz Norman
Post by Liz Norman, owner of Elizabeth Norman International. Despite the huge growth in technology ultimately market research is only as good as the people managing the projects and interpreting the results. To grow and compete, the industry must attract […]
Opportunities and Threats for Market Research
To help celebrate the Festival of NewMR we are posting a series of blogs from market research thinkers and leaders from around the globe. These posts will be from some of the most senior figures in the industry to some […]